2nd Mag. Salesman Bag

A magazine bag instead of a newspaper bag!?

The studio where the editorial department conducts photo shoots is brimming with ideas. A vintage newspaper bag caught my eye, and I noticed it had an unusual side pocket. Generally, newspaper bags are known for their generous storage capacity and bold graphics, but there are also some drawbacks, such as straps that are too long, openings that stay open and make it easy for items to fall out, and a lack of small pockets that make them difficult to use despite their spaciousness.

“Hmm... What if we added a side pocket to address these issues? It could dramatically improve usability!” The project moved forward. Custom-made adjustable buckles were added to the straps, two inner pockets were included, and a removable flap—a detail not found in vintage designs—was devised. This bag is the result of combining rare, authentic details with thorough improvements to the vintage design. In the second edition, it was designated as the “editorial team-approved bag” rather than a school-approved bag, and everyone agreed to use it.

An open opening is useful for loading and unloading luggage, but it can be troublesome if the contents spill out or are visible... so we have a removable flap. Even when removed, the opening can be secured with a special design.

The design is based on the image of vintage Old English fonts. In addition to the faded print, the wash treatment has created a vintage look with scratches appearing in various places.

The 17.5 × 26 cm side pocket is perfect for storing water bottles, folding umbrellas, and other small items. It has gussets, so it has plenty of capacity. There are also two 15 × 20 cm inner pockets.

Size & Spec
■ Size
Bag overall: approx. 35 cm (length) x 45 cm (width) x 28 cm (depth)
Strap: adjustable from approx. 52 to 95 cm
Canvas: 19 oz. cotton canvas
*Due to the wash treatment, the actual size may differ from the measurements listed.